Responsibilities
- Lead and manage the company’s marketing and sales functions, ensuring alignment with the Marketing Strategy and Business Plan.
- Coordinate resources, including personnel and systems such as the CRM system, to effectively plan and deliver marketing and sales activities.
- Develop goals, objectives, projects, and priorities, delegating them to relevant sales personnel.
- Serve as the Line Manager for the sales and marketing team, providing guidance and oversight.
- Assign accounts, territories, target groups, and sales quotas to optimise team performance.
- Develop and execute sales campaigns and marketing/promotional plans to generate leads and drive sales growth.
- Collaborate with other departments to ensure seamless coordination of sales activities.
- Prepare and present plans, budgets, progress reports, and KPIs for Sales and Marketing initiatives.
- Lead or oversee high-value bids, including those for significant work programmes.
- Conduct competitor research to identify trends and opportunities for differentiation.
- Oversee customer feedback processes, ensuring timely follow-up and resolution as required.
Experience and Skills
- Proven experience in sales and marketing leadership roles, ideally within the construction or related industry.
- Strong organisational and project management skills, with the ability to coordinate teams and resources effectively.
- Proficiency in CRM systems and other sales/marketing tools.
- Excellent communication and interpersonal skills, with a talent for building relationships.
- Strategic thinker with a results-driven approach and a track record of achieving targets.
- Knowledge of market research and competitor analysis techniques.
- Analytical mindset to assess KPIs and create actionable strategies.
- Ability to lead and inspire teams to deliver high performance.
Offering
- Salary £DOE
- Hours 9am – 5pm
- Holiday entitlement 28 days
- Employee assistance programme
- Company pension
